#previously happened

From the design to the final product

The design concept of the DTM Premium Lounge.

The DTM is in full swing and already three races are behind us. At the events at the Norisring, Nürburgring and Lausitzring, we had the unique opportunity to introduce the DTM Premium Lounge and offer our guests an unforgettable experience.

Together with ADAC, we developed this individually designed vehicle in elaborate planning and production. The basic idea behind it is to create an exclusive promotion unit that guarantees selected visitors a first-class and unforgettable experience. The lounge functions as a retreat for confidential discussions, business meetings and relaxed after-work conversations.

In order to be able to present our customers with a first impression as early as possible, we create photorealistic renderings before our production. This gives the customer the opportunity to participate in the project in a targeted manner, which creates a close working relationship that is highly valued by us.

We are looking forward to the races still ahead of us, at which we will present the DTM Premium Lounge in the paddock. You can find the dates of all DTM events in the event calendar. We are excited about the opportunity to create this unique space for our guests and offer them an extraordinary experience.

Tour schedule DTM 2023